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Our story

Samanata means equality in Hindi, something we want to incorporate into the way business is done. This idea of equality motivated us to create a premium yoga apparel brand that builds respect for each other and the environment by:

  • supporting local suppliers
  • dedicating 10% of our profits to PROJECT FUTURES, a not-for-profit organisation that works tirelessly towards the eradication of human trafficking and the empowerment of its survivors
  • choosing recycled and eco-friendly fabrics and processes to reduce environmental impact
  • supporting artists and designers locally and around the world to create exciting prints and collections

Our brand is for those who not only want to look and feel good on the mat but who also want to shop more consciously.



Our founders

Michelle & Abi

Meeting while working in the Middle East, our love of travel made us instant friends. We’ve shared lots of incredible adventures and have always been set on doing something that combines our passions with our desire to make a difference.

It is our travel experiences that motivated us to leave the corporate world and set out on a mission to bring about equality and fairness where it’s needed most. It’s taken quite a few years to get here (along with many ideas shared over a glass (or 2!) of prosecco) but we’ve finally found how we can combine two passions for the better.

We hope you’ll join us on our mission to bring about a more balanced, fair and equal world.


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